Their challenge was enormous. They faced a strategic dilemma – how to approach a complex market, organisationally and then deliver a multifaceted proposition to market.
The Dept. developed the overall strategic direction, helped achieve internal implementation alignment and a provided a powerful ‘go to market’ approach, including a strong brand identify.
“A difficult assignment to unite our concepts and communities has worked remarkably through intelligent strategy and design.”
Director of Operations
Mental Health foundation of New Zealand