Mental Health Foundation
This was a fascinating and challenging journey for both The Dept. and The Mental Health Foundation.

Their challenge was enormous. They faced a strategic dilemma – how to approach a complex market, organisationally and then deliver a multifaceted proposition to market.

The Dept. developed the overall strategic direction, helped achieve internal implementation alignment and a provided a powerful ‘go to market’ approach, including a strong brand identify.

“A difficult assignment to unite our concepts and communities has worked remarkably through intelligent strategy and design.”

Phillip Harper
Director of Operations
Mental Health foundation of New Zealand