We took Altezano coffee from a generic ‘me too’ brand to something with more personality and life that clients could really connect with.
“In this project, we really captured the essence of what we are about (and to think something minimal).
Our clients are loving the exposure and the company is growing as a result.”
Altezano Brothers Limited
As there were three brothers involved in the business then it made sense to evolve the name from something that had a more personal connection (Altezano Brothers).
Packaging was devised that would give a premium brand experience while allowing a modular process to achieve maximum value.
We devised a design system and identity that embodied the same values of a premium whiskey but with the lounge style of a south american plantation.
A concise set of brand guidelines was developed to maintain the clarity of the brand message and the inherent values.
Elements of the Altezano design system are used consistently to deliver a harmonoius and integrated brand story.
Tsk, tsk, should you think that then we believe you deserve something a little better.
But then again, what do we know?
Thanks, glad you asked. Let’s cut to the chase.
Our family grew up on coffee (a long story involving conflict, missionaries and cultures that relish a life well lived but, we can tell you all about that another time).
The art of coffee is in our blood and pounds passionately through our veins.
Some would think it’s a matter of life and death but we’d say that it’s far more serious than that.
As brothers growing up around the plantations of South America, we learned what it really takes to get the ultimate cup of black gold. The care and attention, the soils, the climate, the curing of the bean, it’s a lot closer to growing a fine wine than you’d ever realise.
Of course, those with discerning taste and experience can pick it straight away, depth, aroma, body and those simmering, significant aftertastes.
And we haven’t even got to the final roasting yet – get this phase wrong and even the finest beans in the world won’t help you. To this we dedicate the ultimate in love, just as you’d expect from a master distiller of whiskey.
Experience and passion are the two primary ingredients.
Still with us? Good, lets carry on then.Lets talk about the grind – how do we get the all those beautifully delicious bouquets away from the bean and into your cup?
The grind is everything, it allows your barista to get a full extraction and ensures safe passage of the precisely pressured and heated brew to your vessel with a full and lively krema.
Now we’re going to get really personal. How you have your coffee is entirely up to you, long, short, flat, fluffy, mocha, macchiato, bright, smooth, sit in or takeaway. But let it be known, that this coffee has travelled from the ends of the earth, it has been cherished, nurtured, roasted, ground down and subjected to intense heat just right for you to savour. It’d better be good right?
Coffee is not just coffee.
Very, very, serious coffee©