“A range of well tested processes to achieve solid business success”

WE LOVE GETTING THE MAGIC MOVING
AND WE HAVE TESTED SYSTEMS, PROCESSES AND IP THAT DELIVER.

This may well be a project improving customer engagement, relationships and sales, or it may be about targeting prospects. It could be a rebranding exercise – improving the effectiveness of how you position yourself in your market. Or helping you review your digital capability and creating an effective social media strategy.

Alternatively, you may want to review your business CRM approach to improve your customer engagement and sales infrastructure – to help fill your sales funnel. For each project we create a fit- for-purpose team and make sure they work collaboratively with your own staff. Each project will be clearly delineated with detailed project management schedules,

BUILDING QUALITY ENGAGEMENT
IDENTITY IS AT THE HEART OF EVERYTHING WE DO.
We help our clients understand who they are and what they would like to be: then project this clearly and powerfully to the many audiences.
It sounds simple. But businesses are complex creatures. Markets change. Laws change. Low-cost production gives way to niche marketing: organic growth to merger mania.

Creating an identity helps an organisation realise its ambition

Creating an identity that helps an organisation realise its ambitions is both an art and a science. Together with yourself, we develop an ideal vision of your organisation, from this emerges a very clear sense of purpose, the essence of an identity brief.

A Dept. identity project starts with a look at the business and its competitive environment

A Dept. identity project starts not at the drawing board, but with a long hard look at the business and its competitive environment.

We work with you to investigate your current identity, how it is perceived by its many audiences – both internal and external – and how this is then communicated. We research markets, products and competitors.

We look at how the parts of the business relate to each other, and to the whole

We look at how the parts of the business relate to each other, and to the whole. We talk to management about the vision and goals for the future.

We then form a view of how the business is, and more importantly, how it should be perceived. We then start developing ideas for closing the gap.

Our recommendations may affect the strategy of the business; they will certainly address its mission, its positioning and its perceived structure and personality.

We bring a distinctive approach to this process

We reflect our findings back to our clients simply and directly. We try and get under the skin of an organisation and often new insights and radical, yet relevant and practical solutions can be identified.

SMART MARKETING IS THE SYMPHONY OF MANY PARTS
OUR APPROACH IS DEEPER THAN MOST
We like to think our approach to planning and marketing strategy is deeper than most marketing professionals. We look at your company, category, competition and customers to develop your positioning, message and contact and engagement strategies.

We make sure you’re clear on your vision and values

We understand the financial, cultural and wider business issues that affect your business. There is a good reason for it.

We know a well-developed strategy simplifies our everyday marketing job as it makes the implementation of different initiatives more straightforward and definitely more effective.

We provide a “roadmap” to help guide you to achieve ever better results

This could be to improve your brand recognition and branding “storytelling”. It may be about improving your “customer experience journey”. It should be about achieving greater sales results and delivering a higher market penetration and margin. Whatever your requirement developing a good marketing and business strategy is crucial to success.

The benefits are many

Those businesses that develop a well thought out marketing strategy and build that into their overall strategic business process:

  • provide the business with increased focus and direction and the ability to identify great growth opportunities
  • develop the tools and ideas to fight competitive threats and to gain customers and market share
  • ensure the focus is on developing initiatives that support the overall business objectives
  • enhance the company vision, mission and values
  • provide the foundation of highly focused and effective brand and communication strategies
  • increase sales revenue and margins

All this leads to a better approach to delivering effective marketing solutions – across the board; both strategy and communications.

THE RIGHT CUSTOMER EXPERIENCE GETS THE BEST VALUE FROM CUSTOMERS
OUR CUSTOMER JOURNEY STARTS WITH DEEP UNDERSTANDING
Customers have a variety of reasons for dealing with a business – choosing the right product or service – or not – depending on the experience they or others have with that business. It is usually the quality of the experience that determines whether they will become a customer and, more importantly, whether they enjoy the experience and come back for more.

Often, though, there is a breakdown.

We work with businesses to help prevent bad or indifferent experiences leading to lost customers.

Our approach is simple and covers four key points:

We dig deep:

We monitor and assess all customer behaviour – both on and off-line – at each critical touchpoint of the customer journey.

We map:

Then we detail these complex customer interactions to understand both the rational and emotional aspects.

We tell the story:

We work to understand ‘subtle meaning’ and make sure we “tell the story” in our customers’ language – and then ensure the importance is understood within the business.

We make it happen:

Our map becomes a compass for the business to build and provide seamless customer experiences. We will also work with you during the implementation stage to embed the new approach within the organisation.

Our approach is to ask all the tough questions, time and again, to determine the ‘real’ state of the customer relationship at critical points of customer contact. A simple and revealing methodology based on proven and tested customer experience practices.

This allows us to ‘audit’ and ‘monitor’ those experiences – both good and bad – to create a ‘Customer Journey Map.’

We will use this Map to feed back into the business to improve the Customer Journey and make sure we help in building effective ‘internal cross-channel’ bridges in order to elevate and enhance customer experiences.

And we have a little fun too in the process of making it happen.

We are an experienced team of customer strategists, thinkers, shopaholics, passionate ‘Vision and Value’ experts, wordsmiths and designers that work together to develop effective strategies, stories and approaches customers can relate to.

Talk to us – we will enhance your customer experience!
THE BMA PROVIDES A ‘MARKETING LENS’ INSIGHT
A HIGH LEVEL PERSPECTIVE OF YOUR CURRENT MARKETING CAPABILITIES AND NEEDS.
The BMA – Business Marketing Audit

The Audit allows you to look at your business through a marketing lens (similar to the approach used to review the financial parameters of any business). The approach gives you an opportunity to see your business from an ‘outside perspective’ through the eyes of key stakeholders (and this could include management, staff or customers).

We respond to you with a full report providing deep insights that will provide an in-depth ‘Health Check’ of your business. You will have a clear view of the state of your current business, the issues and challenges.

After reading the report, you can clearly see where the strengths and weaknesses exist. It will give you direction and an idea of where you should focus your marketing investment in the future. The feedback can sometimes be candid and somewhat challenging to hear. The more open and honest we are in revealing and dealing with the issues raised, the more chance you have of creating and implementing an effective and successful marketing strategy that will help engage your customers, drive the business forward and deliver the long-term results you are looking for.

If you want to know more about how our Business Marketing Audit can help you, call us for a confidential chat.