LAUNCH OF THE OCE I300:
Producing 13 videos for multiple client sectors to support the Oce i300 launch on behalf of Canon and client Soar Print was a great challenge.
The i300 represents a revolution for multi-page printing – the whole process is automated and requires only one pass-through the printing process to fully personalise all printed materials – what would’ve taken 3 or 4 different print runs is now all done in one go.
The videos produced to support the launch started with an installation video to help capture the magnitude of the investment and size of the project. The remaining videos celebrated the launch with each focussing on a different audience segment and machine capability.
BPI ECOMMERCE WEBSITE DEVELOPMENT:
We supported our client in defining their needs and requirements prior to sourcing and screening of e-commerce providers. We supported client during the build phase to ensure a customer focus perspective was inherent in development process and supported BPI in developing collateral and market introduction tactics.
PANDA INSPIRE NEW LOGO:
Panda Inspire and the 3 P logo! We reviewed Panda Inspire’s positioning and identity trough a robust process that delivered an exciting new logo that helped redefine the company.
PANDA INSPIRE STAND CREATED FOR FOODTECH EXPO 2018:
As part of building Panda Inspires profile and business growth strategies, we negotiated a significant size and price stand, worked with client in developing the logic/ flow of the site as well creative execution for all the material for the stand. The material was fully printed and erected by Panda Inspire using 100% recycled heavy duty corrugated board, with examples of point of sample materials printed by Panda Inspire – considered the best stand on show. The approach resulted in a significant number of new business leads and immediate conversion of orders more than paid for the stand and its development costs.
PANDA INSPIRE NEW SALE COLLATERAL APPROACH:
As part of the brand revitalisation and building awareness for the product and services range, a series of booklets and pamphlets were developed to support the sales and marketing effort.
BILLBOARD FOR PANDA INSPIRE’S OFFICE:
Panda Inspires external signage was old and tired requiring a complete upgrade – we change the focus from just being the brand name to include strong marketing messages –extending this approach to include all stationary, email footers and marketing material to use every opportunity to build Panda Inspires positioning in the market.
PANDA INSPIRE SALES LEAD GENERATION APPROACH TO SUPPORT THE LAUNCH:
To introduce Panda Inspire’s new large scale digital printing capabilities a unique invite pack was delivered to clients and prospects as part of a major launch event which included a corrugated football constructed and printed by Panda Inspire. The launch was extremely well patronised, reenergising existing clients, reactivating “lost and dormant” clients and attracting a wide range of new prospects!
HewlettPackard Australia now use the launch material, including the corrugated cardboard football as part of their sales efforts!
PANDA INSPIRE PROMOTIONAL EDM TO DRIVE SALES LEADS AND REVENUE:
A short-term tactical campaign designed to re-engage dominate clients while the rebranding project was in progress – it was a stop gap project and enabled Panda Inspire to drive sales in the short-term.
Cancer Research Trust has funded over $15 million in research projects and professional development. They fund research projects for all cancers, across prevention, early detection, diagnosis, treatment and early life care.
Make A Wish works to provide wishes of children who are battling critical illnesses to enrich the human experience with hope, strength and joy.
But really compelling delivering real joy to thousands of kiwi kids who really need that support – and all provided by an amazing group of volunteers.
To keep in touch with their support base we recently created a 12-page newsletter (geographically targeted, with personalised messages, a questionnaire) helped drive donations (one-off and regular), reactivate lapsed users and encourage greater involvement.
“It exceeded our expectations. We are thrilled” Pam Elgar, CEO of Make a wish
Formally the Gastro-Intestinal Cancer Institute is a NFO that is a charity dedicated to improving outcomes of gastro-intestinal (GI) cancer. This group of cancers affect the bowel, pancreas, stomach, gallbladder, liver, and oesophagus. It’s collectively the most common form of cancer in New Zealand, with nearly 5,000 people diagnosed each year. Over half of those diagnosed will die within five years with upper GI cancers the deadliest. Yet despite its prevalence, GI cancer remains under-represented in awareness and funding. We seek to make a difference by funding clinical research and raising the public profile of GI cancers.
Working on a charity that needed to improve their awareness measures with NZ’ers as well create and generate an event to raise funds and awareness we were set a great challenge. As we worked closely with their Board and their Executive officer we developed a new brand logo that focused on the breadth of cancers this charity works so hard to raise awareness on, as well as a key tactical logo and brand base for a campaign that can be grown on year on year!
During this time we created the campaign website www.loveyerguts.co.nz as well as refreshed elements of the www.gutcancer.org.nz that offered a fresh and vibrant position in the market.
THE DEPT: VEHICLE WRAP VIDEO FOR SOAR PRINT (FULL VIDEO)
THE DEPT: VEHICLE WRAP VIDEO FOR SOAR PRINT (SHORT VERSION)
SOAR CORPORATE VIDEO
HRC NATIONAL PLAN OF ACTION TOOL (ENGLISH)
HRC NATIONAL PLAN OF ACTION TOOL (TE REO)
LOVEYERGUTS CAMPAIGN – LAURA & JEREMY
GUT CANCER FOUNDATION – ELAINE
GUT CANCER FOUNDATION – ANNE