Cancer Research Trust has funded over $15 million in research projects and professional development. They fund research projects for all cancers, across prevention, early detection, diagnosis, treatment and early life care.
Make A Wish works to provide wishes of children who are battling critical illnesses to enrich the human experience with hope, strength and joy.
But really compelling delivering real joy to thousands of kiwi kids who really need that support – and all provided by an amazing group of volunteers.
To keep in touch with their support base we recently created a 12-page newsletter (geographically targeted, with personalised messages, a questionnaire) helped drive donations (one-off and regular), reactivate lapsed users and encourage greater involvement.
“It exceeded our expectations. We are thrilled” Pam Elgar, CEO of Make a wish
Formally the Gastro-Intestinal Cancer Institute is a NFO that is a charity dedicated to improving outcomes of gastro-intestinal (GI) cancer. This group of cancers affect the bowel, pancreas, stomach, gallbladder, liver, and oesophagus. It’s collectively the most common form of cancer in New Zealand, with nearly 5,000 people diagnosed each year. Over half of those diagnosed will die within five years with upper GI cancers the deadliest. Yet despite its prevalence, GI cancer remains under-represented in awareness and funding. We seek to make a difference by funding clinical research and raising the public profile of GI cancers.
Working on a charity that needed to improve their awareness measures with NZ’ers as well create and generate an event to raise funds and awareness we were set a great challenge. As we worked closely with their Board and their Executive officer we developed a new brand logo that focused on the breadth of cancers this charity works so hard to raise awareness on, as well as a key tactical logo and brand base for a campaign that can be grown on year on year!
During this time we created the campaign website www.loveyerguts.co.nz as well as refreshed elements of the www.gutcancer.org.nz that offered a fresh and vibrant position in the market.
THE DEPT: VEHICLE WRAP VIDEO FOR SOAR PRINT (FULL VIDEO)
THE DEPT: VEHICLE WRAP VIDEO FOR SOAR PRINT (SHORT VERSION)
SOAR CORPORATE VIDEO
HRC NATIONAL PLAN OF ACTION TOOL (ENGLISH)
HRC NATIONAL PLAN OF ACTION TOOL (TE REO)
LOVEYERGUTS CAMPAIGN – LAURA & JEREMY
GUT CANCER FOUNDATION – ELAINE
GUT CANCER FOUNDATION – ANNE