We help our clients understand who they are and what they would like to be: then project this clearly and powerfully to the many audiences.
It sounds simple. But businesses complex creatures. Markets change. Laws change. Low-cost production gives way to niche marketing: organic growth to merger mania.
Creating an identity that helps an organisation realise its ambitions is both an art and a science. Together with yourself, we develop an ideal vision of your organisation, from this emerges a very clear sense of purpose, the essence of an identity brief.
A Dept identity project starts not at the drawing board, but with a long hard look at the business and its competitive environment.
We work with you to investigate your current identity, how it is perceived by its many audiences – both internal and external – and how it projects itself: how it communicates: other people to work on it behave to each other and outsiders. We research markets, products and competitors.
We look at how the parts of the Business relate to each other, and to the whole. We talk to management about the vision and goals for the future.
We then form a view of how the business is, and more importantly, how it should be perceived. We then start developing ideas for closing the gap.
Our recommendations may affect the strategy of the business, they will certainly address its mission, its positioning and its perceived structure and personality.
We bring a distinctive approach to this process. We reflect our findings back to our clients simply and directly. We avoid platitudes, strategic job and received wisdom. We try and get under the skin of an organisation and often new insights and radical, yet relevant and practical solutions.